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    Regional Healthcare Groups Join Together For Second Year, to Advance Health Insurance Enrollment in Southern Arizona

    Thursday, January 15, 2015

    Tucson, AZ (January 15, 2015) – For the second year in a row, Southern Arizona's major healthcare providers and other community organizations have come together to help provide easy access to information and healthcare insurance for the region. This comes in conjunction with the enrollment period for the federal healthcare marketplace ending February 15, 2015.

    Sponsors of the collaborative effort, including Tucson Medical Center, University of Arizona Medical Center, Carondelet Health Network, Northwest Healthcare, Walgreens and Tucson Regional Economic Opportunities, Inc. (TREO), will continue a local ad campaign begun in 2014 to assist with health insurance enrollment by the federal deadline. Strong healthcare assets are a key focus area of the TREO's economic development efforts.

    The "Healthcare I Can Afford?" Campaign runs until 2/15/15 and includes TV, billboards, radio (English/Spanish), Walgreens store posters/flyers and online components. Other campaign partners include PCAP, Pima County and many other agencies involved in assisting residents with healthcare enrollment. The "Healthcare I Can Afford?" Campaign is live at www.soazcares.org.

    "Our certified application counselors are experienced and ready to help people navigate the enrollment process again this year," said Judy Rich, president & CEO, Tucson Medical Center. "We have seen the appreciation and gratitude expressed when they have secured insurance coverage for their family - sometimes for the first time in years. Our opportunity with this effort is to expand the understanding even further about the advantages provided by medical insurance."

    Northwest Medical Center CEO Kevin Stockton said, "Having health insurance coverage will help Pima County families have access to primary care physicians and preventive care. Citywide, this should help ensure patients receive care at the appropriate time and in the appropriate place."

    "Our hospitals take care of many Southern Arizona families who are now eligible for affordable medical insurance," said Karen Mlawsky, CEO of the Hospital Division of the UA Health Network. "Helping these patients get signed up for the coverage they are due is a top priority for all of us in health care."

    Contact Tucson Medical Center: Julia Strange, VP, Community Benefits
    (520) 324-2017 office, (520) 360-2156 cell or julia.strange@tmcaz.com

    Contact Carondelet Health Network: Lisa Contreras, Sr. Director, Communications
    (520) 872-7282 office, (520) 444-6600 cell or lisa.contereas@carondelet.org

    Contact UA Health Network: Katie Riley, Director of Corp. Communications and Media Relations
    (520) 626-48282 office, (520) 954-2340 cell or riley@ahsc.arizona.edu

    Contact Northwest Healthcare: Kim Chimene, Director of System Marketing
    (520) 469-8738 office, (520) 566-2351 cell or kimberly.chimene@northwestmedicalcenter.com

    Contact TREO: Laura Shaw, Sr. Vice President
    (520) 243-1940 office, (520) 609-5972 cell or laura.shaw@treoaz.org

    A printable copy of the news release can be found here.
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